ABOUT ME

I'm a Cuban-American born and raised in Miami, Florida. I graduated from Southern Methodist University in May of 2022 with a BBA in Marketing from the Cox School of Business and a BA in Fashion Media from the Meadows School of the Arts. I am a creative out-of-the-box thinker who loves taking on new challenges.

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RESUME

Education

Southern Methodist University, Cox School of Business- Graduated in 2022

Bachelor of Business Administration, Marketing

Southern Methodist University, Meadows School of Fine Arts- Graduated in 2022

Bachelor of Arts, Fashion Media 

GPA: 3.8/4.0- SMU Leadership Scholarship, SMU Distinguished Scholar, SMU Hilltop Scholar

Work Experience

SMU Look Magazine 

Writer

Dallas, TX

Sept 2021 - May 2022

  • Pitched and covered stories including news reports, features, product reviews and opinion pieces

  • Conducted in-depth primary and secondary research, including high profile interviews 

  • Acquired written communication and copy skills both in a professional and creative capacity

Studio 11 Interior Design 

Social Media and Marketing Intern

Dallas, TX

Aug 2021 - Dec 2021

  • Curated interior design look books for hospitality clients including Hilton, Marriott, and Hyatt

  • Managed social media planning for 3+ accounts focusing on content production and engagement

  •  Collaborated with the financial department to compile project proposals including site sketches and price estimates

I Am Adored UK

Marketing Intern

Remote

May 2021 - Aug 2021

  • Spearheaded campaigns on social media platforms including Facebook, Instagram, and Pinterest

  • Collaborated with influencers to launch a brand ambassador program ]

  • Built and designed the company’s new website using Wix and Shopify building tools

  • Utilized social media analytics tools to track consumer engagement and optimize SEO results
     

VicsJewels.com

CEO/ Founder

Miami, FL

Aug 2019 - Aug 2020

  • Founded an online fashion jewelry boutique while in college to earn extra money

  • Developed branding, content, and ran social media marketing campaigns on a variety of platforms

  • Built online storefront and implemented inventory tracking SKU technology to organize products 

Leadership & Achievements

Girl Scout Gold Award Recipient    
Founder and President of Life Share Organ Donation Advocacy Group     
Alpha Kappa Psi Business Fraternity     
Delta Gamma 

Additional Skills

Languages: Bilingual (English and Spanish), 7 Years of French
Skills: InDesign, Premiere Pro, Acrobat, Photoshop, Canva, Word, PowerPoint, Excel, Google Office
Certifications: Excel Expert Certified, Licensed Florida Real Estate Sales Associate, CCIM 101